AFTER-SALES SERVICE AS A LINK OF THE COMPETITION NETWORK OF B2B ENTITIES
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PROCEDIA PUBLISH GROUP
Abstract
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Various aspects of the organization of the service are considered. The role of the provision of services in ensuring the competitiveness of the enterprise is revealed. Separately, the role of the service in the interaction of competing firms in the B2B industry is noted.
Keywords
competitiveness, after–sales service, interaction of competitors, service as a connecting link