Customer Loyalty Seen from the Aspects of Service Quality, Perceived Value and Customer Satisfaction and the Role of Switching Costs as Moderating Variables (Study on Goride Online Transportation in Manado City)

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dc.creatorSigar, Junita Fadhillah
dc.creatorMassie, James DD
dc.creatorSoegoto, Agus Supandi
dc.date2022-01-17
dc.date.accessioned2023-08-21T07:57:07Z
dc.date.available2023-08-21T07:57:07Z
dc.descriptionThis study aims to analyze the effect of service quality, customer perceived value, customer satisfaction and the role of switching costs on customer loyalty to GoRide online transportation users. The population in this study were all GoRide Online Transportation users in Manado City. The sampling technique used purposive sampling technique as many as 100 samples. Data analysis used path analysis and moderated regression analysis (MRA) using SPSS 23. The results showed that service quality and perceived value simultaneously and partially had a significant effect on customer satisfaction. Perceived value has a significant effect on customer loyalty, while service quality has no significant effect on customer loyalty.en-US
dc.formatapplication/pdf
dc.identifierhttps://journals.researchparks.org/index.php/IJEFSD/article/view/2604
dc.identifier10.31149/ijefsd.v4i1.2604
dc.identifier.urihttp://dspace.umsida.ac.id/handle/123456789/15447
dc.languageeng
dc.publisherResearch Parks Publishing LLCen-US
dc.relationhttps://journals.researchparks.org/index.php/IJEFSD/article/view/2604/2501
dc.rightsCopyright (c) 2022 International Journal on Economics, Finance and Sustainable Developmenten-US
dc.sourceInternational Journal on Economics, Finance and Sustainable Development; Vol. 4 No. 1 (2022): IJEFSD; 55-56en-US
dc.source2620-6269
dc.source2615-4021
dc.source10.31149/ijefsd.v4i1
dc.subjectService Qualityen-US
dc.subjectPerceived Valueen-US
dc.subjectCustomer Satisfactionen-US
dc.subjectSwitching Costen-US
dc.subjectCustomer Loyaltyen-US
dc.titleCustomer Loyalty Seen from the Aspects of Service Quality, Perceived Value and Customer Satisfaction and the Role of Switching Costs as Moderating Variables (Study on Goride Online Transportation in Manado City)en-US
dc.typeinfo:eu-repo/semantics/article
dc.typeinfo:eu-repo/semantics/publishedVersion
dc.typePeer-reviewed Articleen-US
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International Journal on Economics, Finance and Sustainable Development