Metaphors in Marketing: the Benefits of Using Metaphors in Advertising

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dc.creatorAbduolimova, Maftunakhon
dc.creatorIbrokhimova, Mokhchekhra
dc.date2023-04-24
dc.date.accessioned2023-08-20T05:59:56Z
dc.date.available2023-08-20T05:59:56Z
dc.descriptionToday artistic language tools and figurative expressions are effectively used in linguistics. For the sake of the use them increases, their learning layers and fields are also expanding. Metaphors have an incomparable place among artistic visual expressions of each language. Today we can witness that metaphors are widely used in every layer of the language, even in business and marketing. This article is devoted to the comparative analysis of metaphors used in marketing.en-US
dc.formatapplication/pdf
dc.identifierhttps://literature.academicjournal.io/index.php/literature/article/view/704
dc.identifier.urihttp://dspace.umsida.ac.id/handle/123456789/5947
dc.languageeng
dc.publisherAcademic Journal Publisheren-US
dc.relationhttps://literature.academicjournal.io/index.php/literature/article/view/704/719
dc.sourcePindus Journal of Culture, Literature, and ELT; Vol. 3 No. 4 (2023): Pindus Journal of Culture, Literature, and ELT; 129-131en-US
dc.source2792-1883
dc.subjectmarketingen-US
dc.subjectpure metaphoren-US
dc.subjectfused metaphoren-US
dc.subjectadvertisimenten-US
dc.subjectbusinessen-US
dc.subjectbranden-US
dc.titleMetaphors in Marketing: the Benefits of Using Metaphors in Advertisingen-US
dc.typeinfo:eu-repo/semantics/article
dc.typeinfo:eu-repo/semantics/publishedVersion
dc.typePeer-reviewed Articleen-US
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