School Marketing Management to Attract the Interest of New Students
| dc.creator | Prawoto, Edy | |
| dc.creator | Fauji, Imam | |
| dc.date | 2023-04-17 | |
| dc.date.accessioned | 2023-09-16T00:38:02Z | |
| dc.date.available | 2023-09-16T00:38:02Z | |
| dc.description | This study aims to describe school marketing management in attracting new students and analyze the supporting and inhibiting factors in school marketing. The research was conducted at SMP Muhammadiyah 1 Sidoarjo using a descriptive qualitative method. Data collection techniques using observation, interviews, and documentation. The data analysis technique uses the Miles and Huberman model by going through the stages: Collecting data - Reducing data - Presenting data - Drawing conclusions. The results of this study are: Marketing management implemented at SMP Muhammadiyah 1 Sidoarjo includes: Planning, Organizing, Executing, and Monitoring. The marketing strategy refers to the marketing mix comprising 7P (Product, Price, Place, Promotion, People, Physical Evidence, Process). Marketing supporting factors include Location, facilities, and specialization programs. Marketing inhibiting factors include the absence of a dedicated marketing team, competitors with the same facilities and guarantees, and costs. | en-US |
| dc.format | application/pdf | |
| dc.identifier | https://cejsr.academicjournal.io/index.php/journal/article/view/1770 | |
| dc.identifier | 10.47494/mesb.2023.35.1770 | |
| dc.identifier.uri | https://dspace.umsida.ac.id/handle/123456789/35674 | |
| dc.language | eng | |
| dc.publisher | Publishing House Education and Science s.r.o. | en-US |
| dc.relation | https://cejsr.academicjournal.io/index.php/journal/article/view/1770/1644 | |
| dc.rights | Copyright (c) 2023 Edy Prawoto, Imam Fauji | en-US |
| dc.rights | https://creativecommons.org/licenses/by/4.0 | en-US |
| dc.source | Středoevropský vědecký bulletin; Vol 35 (2023): Middle European Scientific Bulletin; 114-125 | cs-CZ |
| dc.source | Middle European Scientific Bulletin; Vol. 35 (2023): Middle European Scientific Bulletin; 114-125 | en-US |
| dc.source | 2694-9970 | |
| dc.source | 10.47494/mesb.2023.35 | |
| dc.subject | School Marketing Management | en-US |
| dc.subject | New Students | en-US |
| dc.title | School Marketing Management to Attract the Interest of New Students | en-US |
| dc.type | info:eu-repo/semantics/article | |
| dc.type | info:eu-repo/semantics/publishedVersion |