The Effect of Time Scarcity Promotion, Shopping Motives and E-WoM on Impulse Buying Behavior of Shopee Consumers in Manado City

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dc.creatorAhmad, Yavi N.
dc.creatorMandey, Silvya L.
dc.creatorPandowo, Merinda HC
dc.date2023-02-23
dc.date.accessioned2023-08-21T08:00:29Z
dc.date.available2023-08-21T08:00:29Z
dc.descriptionThis study aims to identify and analyze the effect of Time Scarcity Promotion, Hedonic Shopping Motives, Utilitarian Shopping Motives and E-WoM on Impulse Buying behavior. The number of samples in this study was 100 respondents, collecting data using a questionnaire. The quantitative analysis method used is validity, reliability, classical assumptions and multiple regression using the SPSS 25 application. Shopee is an E-Commerce platform that offers a variety of attractive programs to attract more consumers. Along with the progress of E-Commerce, Impulse Buying behavior in society has developed. The results of the study show that simultaneously Time Scarcity Promotion, Hedonic Shopping Motives, Utilitarian Shopping Motives and E-WoM have a positive and significant effect on Impulse Buying behavior. Then partially each variable Time Scarcity Promotion, Hedonic Shopping Motives, Utilitarian Shopping Motives has a positive and significant effect on Impulse Buying behavior, while E-WoM partially has a positive and insignificant effect.en-US
dc.formatapplication/pdf
dc.identifierhttps://journals.researchparks.org/index.php/IJEFSD/article/view/4031
dc.identifier.urihttp://dspace.umsida.ac.id/handle/123456789/16200
dc.languageeng
dc.publisherResearch Parks Publishing LLCen-US
dc.relationhttps://journals.researchparks.org/index.php/IJEFSD/article/view/4031/3801
dc.sourceInternational Journal on Economics, Finance and Sustainable Development; Vol. 5 No. 2 (2023): International Journal on Economics, Finance and Sustainable Development (IJEFSD); 89-103en-US
dc.source2620-6269
dc.source2615-4021
dc.source10.31149/ijefsd.v5i2
dc.subjectTime Scarcity Promotionen-US
dc.subjectHedonicen-US
dc.subjectUtilitarianen-US
dc.subjectShopping Motivesen-US
dc.subjectE-WOMen-US
dc.subjectImpulse Buyingen-US
dc.titleThe Effect of Time Scarcity Promotion, Shopping Motives and E-WoM on Impulse Buying Behavior of Shopee Consumers in Manado Cityen-US
dc.typeinfo:eu-repo/semantics/article
dc.typeinfo:eu-repo/semantics/publishedVersion
dc.typePeer-reviewed Articleen-US
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International Journal on Economics, Finance and Sustainable Development