The Influence that the Advertising of Pharmaceuticals has on the Economy
No Thumbnail Available
Date
Journal Title
Journal ISSN
Volume Title
Publisher
Central Asian Studies
Abstract
Description
The following study demonstrates the size and growth of these companies by analysing the marketing strategies employed by pharmaceutical companies, with a focus on the important role played by the medical representative in influencing the companies' brand reputation, product longevity, and revenue growth. There are two sales-related questions, eight marketing-related questions, and five medical-representative-related questions. Therefore, my survey will consist of 15 questions providing numerical data for my research. If the study is to become more transparent, it needs stronger evidence to back up the material presented here and explored in the prior Chapters. Therefore, these 15 questions represent semi-structured questions that take the scope of the study into account. Here, we use a questionnaire sent out to medical reps and their managers to look at how efficient medical reps affect sales.
Keywords
Pharmaceutical, Marketing, Economy, Business, Research, Advertisements, Distribution