Marketing Mix Factors that Influence the Interest of Tourist Visits to Tourism Objects in Minahasa Tenggara Regency During the Covid-19 Pandemic

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dc.creatorMawu, Kendra Susan
dc.creatorA, Willem JF
dc.creatorWulur, Magdalena
dc.date2021-08-21
dc.date.accessioned2023-08-21T07:55:30Z
dc.date.available2023-08-21T07:55:30Z
dc.descriptionTourism is an important source of income for a country. With the existence of tourism, a country or more specifically the Regional Government where the tourist attraction is located can earn income from the income of each tourist attraction. The purpose of this study was to determine whether the factors of the Marketing Mix (Product, Price, Place, Promotion) had a simultaneous or partial effect on Tourist Visiting Interests to tourist objects in Southeast Minahasa Regency during the covid-19 pandemic. This research is categorized as quantitative research and uses associative research methods. The population in this study are tourists who visit tourism objects in Southeast Minahasa district. The sample used was 96 respondents. The data collection method used confirmatory factor analysis, multiple linear regression analysis, F test, t test, using the SPSS 25 application program. The results showed that Product, Price, Place and Location factors simultaneously had a positive and significant effect on Tourist Visiting Interest.en-US
dc.formatapplication/pdf
dc.identifierhttps://journals.researchparks.org/index.php/IJEFSD/article/view/2118
dc.identifier10.31149/ijefsd.v3i8.2118
dc.identifier.urihttp://dspace.umsida.ac.id/handle/123456789/15093
dc.languageeng
dc.publisherResearch Parks Publishing LLCen-US
dc.relationhttps://journals.researchparks.org/index.php/IJEFSD/article/view/2118/2054
dc.rightsCopyright (c) 2021 International Journal on Economics, Finance and Sustainable Developmenten-US
dc.sourceInternational Journal on Economics, Finance and Sustainable Development; Vol. 3 No. 8 (2021): IJEFSD; 110-131en-US
dc.source2620-6269
dc.source2615-4021
dc.subjectProducten-US
dc.subjectPriceen-US
dc.subjectPlaceen-US
dc.subjectPromotionen-US
dc.subjectVisiting Interesten-US
dc.titleMarketing Mix Factors that Influence the Interest of Tourist Visits to Tourism Objects in Minahasa Tenggara Regency During the Covid-19 Pandemicen-US
dc.typeinfo:eu-repo/semantics/article
dc.typeinfo:eu-repo/semantics/publishedVersion
dc.typePeer-reviewed Articleen-US
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International Journal on Economics, Finance and Sustainable Development