Analysis of the Effect of Customer Experience, with Customer Satisfaction as a Mediation Variable

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dc.creatorJuanna, Andi
dc.creatorKango, Umin
dc.creatorwolok, Tineke
dc.creatorYantu, Irwan
dc.creatorWinerungan, Rober R.
dc.date2022-01-05
dc.date.accessioned2023-08-21T07:57:07Z
dc.date.available2023-08-21T07:57:07Z
dc.descriptionThe Purpose of this study is to analyze the effect of Customer Experience, Service with Customer Satisfaction as mediation Variable for IndiHome's Customers of PT Telkom Witel Sulut. The population of this research totally 2509 Customer with 2 months unpaid billing of IndiHome on term July and August 2021, and sampling was carried out based on Slovin's Formula total 359 respondents filled the questionnaire. The Research data were analyzed using PLS SEM (Partial Least Square - Structural Equation Modeling) with SmartPLS 3.0.software. The Result show that Customer Experience, on Customer Satisfaction but did not directly influence Customer Retention. Customer Experience, Service Quality and Price Perception affect Customer Retention through Customer Satisfaction with full mediation.en-US
dc.formatapplication/pdf
dc.identifierhttps://journals.researchparks.org/index.php/IJEFSD/article/view/2583
dc.identifier10.31149/ijefsd.v4i1.2583
dc.identifier.urihttp://dspace.umsida.ac.id/handle/123456789/15440
dc.languageeng
dc.publisherResearch Parks Publishing LLCen-US
dc.relationhttps://journals.researchparks.org/index.php/IJEFSD/article/view/2583/2481
dc.rightsCopyright (c) 2022 International Journal on Economics, Finance and Sustainable Developmenten-US
dc.sourceInternational Journal on Economics, Finance and Sustainable Development; Vol. 4 No. 1 (2022): IJEFSD; 1-18en-US
dc.source2620-6269
dc.source2615-4021
dc.source10.31149/ijefsd.v4i1
dc.subjectCustomer Experienceen-US
dc.subjectService Qualityen-US
dc.subjectPrice Perceptionen-US
dc.subjectCustomer Satisfactionen-US
dc.subjectCustomer Retentionen-US
dc.titleAnalysis of the Effect of Customer Experience, with Customer Satisfaction as a Mediation Variableen-US
dc.typeinfo:eu-repo/semantics/article
dc.typeinfo:eu-repo/semantics/publishedVersion
dc.typePeer-reviewed Articleen-US
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