Branding Audit and Marketing Strategy in the era of Vicious Competition: Designed based on Kellogg’s company
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Open Access Journals Incorporations
Abstract
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The reliance on marketing strategy to upsell the products to consumers compared to the competitors is high ever before. Considering the fierce atmosphere in the consumer market, the companies are putting much effort into achieving unique methods of staying on the top list of consumer choices. Currently, various marketing activities, both small and large sectors, use technology in their development. With the rapid development of technology, marketing is not a difficult thing anymore. One of the uses of technology can be felt in the e-commerce sector. The marketing strategy with a strategic content marketing pattern will further increase the growth rate of buying interest in products offered by the Internet markets. Kellogg has been dominant in the consumer market with its brand equity, however, the novelty in marketing contemplations are highly welcomed to stay strong in an open market.
Keywords
Branding, open market, competition, consumer perception, opportunities and threats, technology, e-commerce