TOP WAYS TO IMPROVE RETAIL MARKETING
No Thumbnail Available
Date
Journal Title
Journal ISSN
Volume Title
Publisher
Open Access Journals Incorporations
Abstract
Description
This article discusses the development of marketing strategies for a retail enterprise begins at the earliest stage of enterprise creation. From the point of view of marketing, when choosing a location, it is necessary to assess the prestige of the area, its sociological portrait, purchasing power, as well as the presence of competing stores.
Keywords
enterprises, complex, shop, sale, buyer, industry, production, structure