Evaluating the Efficiency of Marketing Strategies to Increase the Competitiveness of Higher Education

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Academic Journal Incorporations
Abstract
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The development of the country is determined by qualified specialists. It is impossible to raise a society without training personnel who meet the requirements of advanced science, technology and technological achievements. The system of continuing education, established on the basis of the Law "On Education" adopted in 2020 and the concept of development of the higher education system of the Republic of Uzbekistan until 2030, has a comprehensive knowledge, intellectual potential, high spirituality, the mechanism of formation of a harmoniously developed generation serves as an important factor in building and developing a strong democratic state in our country.
Keywords
Marketing, Education, specialists
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