Impact of Product Differentiation on Organizational Profitability: Lessons From 7UP Bottling Company Kaduna, Nigeria

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dc.creatorUbabudu, Mary Chinelo
dc.creatorOni, Dr. Charles
dc.creatorFredrick, Jennifer
dc.date2022-10-22
dc.date.accessioned2023-08-21T05:10:27Z
dc.date.available2023-08-21T05:10:27Z
dc.descriptionThis study examined the impact of product differentiation on organizational profitability using an ex-post facto descriptive survey research design with specific reference to Seven-Up Bottling Company, Kaduna, Nigeria. Three research questions were developed to guide the research. Product Differentiation impact on Organizational Profitability Questionnaire ‘(PDIOPQ) was used to collect data after it was tested and its content reliability coefficient calculated at 0.86, using Cronbach Alpha. Furthermore, its face validity was ascertained. Eighty-nine questionnaires were distributed to the respondents, but only eighty (80) or 90 percent were returned. Statistical analysis was conducted using both descriptive and inferential statistical methods. The study shows that product differentiation, product attributes and unique selling proposition had a significant impact on 7UP Bottling Company Kaduna. It recommends that, 7UP Bottling Company should embrace strategic change and the latest knowledge technologies to learn, unlearn and relearn newer innovative ways of doing business that will allow them to realize greater benefits.en-US
dc.formatapplication/pdf
dc.identifierhttps://globalresearchnetwork.us/index.php/ajebm/article/view/1583
dc.identifier.urihttp://dspace.umsida.ac.id/handle/123456789/9147
dc.languageeng
dc.publisher"GLOBAL RESEARCH NETWORK" LLC (USA)en-US
dc.relationhttps://globalresearchnetwork.us/index.php/ajebm/article/view/1583/1462
dc.rightshttps://creativecommons.org/licenses/by/4.0en-US
dc.sourceAmerican Journal of Economics and Business Management; Vol. 5 No. 10 (2022): American Journal of Economics and Business Management; 72-87en-US
dc.source2576-5973
dc.source10.31150/ajebm.v5i10
dc.subjectProduct differentiationen-US
dc.subjectOrganizational profitabilityen-US
dc.subject7Up Bottling Companyen-US
dc.titleImpact of Product Differentiation on Organizational Profitability: Lessons From 7UP Bottling Company Kaduna, Nigeriaen-US
dc.typeinfo:eu-repo/semantics/article
dc.typeinfo:eu-repo/semantics/publishedVersion
dc.typePeer-reviewed Articleen-US
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