The Influence of Service Quality, Information Technology and Brand Image on Customer Loyalty with Customer Satisfaction as an Intervening Variable (Study at BCA Ranotana Branch Office)

Simple item page
dc.creatorNainggolan, Mutiara
dc.creatorKindangen, Paulus
dc.creatorSoegoto, Agus Soepandi
dc.date2023-02-27
dc.date.accessioned2023-08-21T05:11:06Z
dc.date.available2023-08-21T05:11:06Z
dc.descriptionThe purposes of this study were (1) to analyze the effect of Service Quality on Customer Loyalty of BCA KCP Ranotana, (2) to analyze the effect of Information Technology on Customer Loyalty of BCA KCP Ranotana, (3) to analyze the effect of Brand Image on Customer Loyalty of BCA KCP Ranotana, (4) ) analyze the effect of Service Quality on Customer Satisfaction of BCA KCP Ranotana, (5) analyze the significance of the influence of Information Technology on Customer Satisfaction of BCA KCP Ranotana, (6) analyze the significance of the influence of Brand Image on Customer Satisfaction of BCA KCP Ranotana and (7) analyze the significance of the influence of Customer Satisfaction to Customer Loyalty. The type of research used is a quantitative approach. Data analysis techniques in this research use the structural equation model (SEM).en-US
dc.formatapplication/pdf
dc.identifierhttps://globalresearchnetwork.us/index.php/ajebm/article/view/2017
dc.identifier.urihttp://dspace.umsida.ac.id/handle/123456789/9300
dc.languageeng
dc.publisher"GLOBAL RESEARCH NETWORK" LLC (USA)en-US
dc.relationhttps://globalresearchnetwork.us/index.php/ajebm/article/view/2017/1836
dc.rightshttps://creativecommons.org/licenses/by/4.0en-US
dc.sourceAmerican Journal of Economics and Business Management; Vol. 6 No. 2 (2023): American Journal of Economics and Business Management; 267-285en-US
dc.source2576-5973
dc.source10.31150/ajebm.v6i2
dc.subjectservice qualityen-US
dc.subjectinformation technologyen-US
dc.subjectbrand imageen-US
dc.subjectcustomer satisfactionen-US
dc.subjectcustomer loyaltyen-US
dc.titleThe Influence of Service Quality, Information Technology and Brand Image on Customer Loyalty with Customer Satisfaction as an Intervening Variable (Study at BCA Ranotana Branch Office)en-US
dc.typeinfo:eu-repo/semantics/article
dc.typeinfo:eu-repo/semantics/publishedVersion
dc.typePeer-reviewed Articleen-US
Files
Collections
American Journal of Economics and Business Management