Analysis of Factors Affecting Consumer Loyalty on Kpop Idol Comeback

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dc.creatorCanon, Lidya DP
dc.creatorWorang, Frederik G.
dc.creatorWullur, Magdalena
dc.date2022-07-14
dc.date.accessioned2023-08-21T07:33:45Z
dc.date.available2023-08-21T07:33:45Z
dc.descriptionThis study aims to determine the factors that influence consumer loyalty on Kpop idol comebacks to Kpop fans in Manado City. This research is quantitative and uses associative research methods. The population in this study was Kpop fans in Manado City. The sample used was 70 respondents. Methods of data collection using confirmatory factor analysis, multiple linear regression analysis, F test, t test, using the SPSS application program. The results show that the factors of Digital Marketing and Consumptive Behavior simultaneously have a positive and significant effect on Consumer Loyalty on Kpop idol comebacks.en-US
dc.formatapplication/pdf
dc.identifierhttps://sjii.indexedresearch.org/index.php/sjii/article/view/541
dc.identifier.urihttp://dspace.umsida.ac.id/handle/123456789/11148
dc.languageeng
dc.publisherIndexed Research Publishing Companyen-US
dc.relationhttps://sjii.indexedresearch.org/index.php/sjii/article/view/541/692
dc.sourceSpanish Journal of Innovation and Integrity; Vol. 8 (2022): Spanish Journal of Innovation and Integrity; 44-55en-US
dc.source2792-8268
dc.subjectDigital Marketingen-US
dc.subjectConsumptive Behavioren-US
dc.subjectConsumer Loyaltyen-US
dc.subjectKpop Idolsen-US
dc.titleAnalysis of Factors Affecting Consumer Loyalty on Kpop Idol Comebacken-US
dc.typeinfo:eu-repo/semantics/article
dc.typeinfo:eu-repo/semantics/publishedVersion
dc.typePeer-reviewed Articleen-US
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