The Influence of Money Attitude, Brand Image, and Sales Promotion against Compulsive Purchase Credit Card Users in Manado City

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dc.creatorKolibu, Relinton J.
dc.creatorMurni, Sri
dc.creatorWenas, Rudy S.
dc.date2021-11-30
dc.date.accessioned2023-08-20T06:04:42Z
dc.date.available2023-08-20T06:04:42Z
dc.descriptionCompulsive buying behavior is an urge to buy something uncontrollably which influences a lot of consumers. The role of credit card, Money Attitude, Brand Image, and Sales Promotion to make consumers a compulsive buyer are massive. Individual with a positive attitude towards money will use the money that they have rationally with a sense of time retention and have a price sensitivity when they wanted to buy something. The purpose of this study was to determine the effect of money attitudes, brand image, and sales promotion on compulsive buyers of credit card users in the city of Manado. This study uses quantitative methods. Multiple linear regression analysis was used in this study, using a questionnaire which contained 24 statements from 12 indicators. The study was conducted in Manado Town Square (Mantos), for those who have a credit card. The results showed that (1) the variables Money attitudes, brand image, and sales promotion together had a significant effect on the compulsive buying of credit card users in the city of Manado. (2) Money attitudes variable partially has a significant effect on Compulsive Purchases of Credit Card users in the city of Manado. (3) The Brand Image variable partially has no significant effect on the Compulsive Purchases of Credit Card users in the city of Manado. (3) The Sales Promotion variable partially has a significant influence on the Compulsive Buying of Credit Card users in the city of Manado. (2) Money attitudes variable partially has a significant effect on Compulsive Purchases of Credit Card users in the city of Manado. (3) The Brand Image variable partially has no significant effect on the Compulsive Purchases of Credit Card users in the city of Manado. (3) The Sales Promotion variable partially has a significant influence on the Compulsive Buying of Credit Card users in the city of Manado. (2) Money attitudes variable partially has a significant effect on Compulsive Purchases of Credit Card users in the city of Manado. (3) The Brand Image variable partially has no significant effect on the Compulsive Purchases of Credit Card users in the city of Manado. (3) The Sales Promotion variable partially has a significant influence on the Compulsive Buying of Credit Card users in the city of Manado.en-US
dc.formatapplication/pdf
dc.identifierhttps://economics.academicjournal.io/index.php/economics/article/view/368
dc.identifier.urihttp://dspace.umsida.ac.id/handle/123456789/6361
dc.languageeng
dc.publisherAcademic Journal Incorporationsen-US
dc.relationhttps://economics.academicjournal.io/index.php/economics/article/view/368/360
dc.rightsCopyright (c) 2021 Relinton J. Kolibu, Sri Murni, Rudy S. Wenasen-US
dc.rightshttps://creativecommons.org/licenses/by/4.0en-US
dc.sourceAcademic Journal of Digital Economics and Stability; Vol. 11 (2021): Academic Journal of Digital Economics and Stability (Spain); 86-97en-US
dc.source2697-2212
dc.subjectMoney Attitudesen-US
dc.subjectBrand Imageen-US
dc.subjectSales Promotionen-US
dc.subjectCompulsive Buyingen-US
dc.titleThe Influence of Money Attitude, Brand Image, and Sales Promotion against Compulsive Purchase Credit Card Users in Manado Cityen-US
dc.typeinfo:eu-repo/semantics/article
dc.typeinfo:eu-repo/semantics/publishedVersion
dc.typePeer-reviewed Articleen-US
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