EDUCATING CUSTOMERS AS A WAY TO INCREASE THEIR LOYALTY AND ENGAGEMENT
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PROCEDIA PUBLISH GROUP
Abstract
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This article highlights the importance of customer training as a competitive advantage tool that has a direct impact on customer satisfaction and trust. The introduction of customer training, customer-oriented educational practices sponsored by companies, in order to increase customer loyalty and their ranks, as well as their satisfaction of the requirements they expect, as one of the strategies leading to improved customer relationship management, is disclosed.
Keywords
customer training, customer, company, competitive advantage, customer training area, education, product, customer retention, relationship management