Gamification in Marketing

Simple item page
dc.creatorSadiku , Matthew N. O.
dc.creatorChukwu , Uwakwe C.
dc.creatorSadiku, Janet O.
dc.date2023-05-16
dc.date.accessioned2023-08-20T06:05:22Z
dc.date.available2023-08-20T06:05:22Z
dc.descriptionGames have become favorite entertainment activity for many people worldwide. They are capable of engaging people by tapping into fan knowledge and offering some rewards. Gamification is a transformation of something into a game. It is a digital marketing term used to describe the action of applying techniques of game playing to non-gaming environments such as business, education, healthcare, marketing, etc. It is one of the most used strategies across the digital marketing industry. A main goal of gamification marketing is to increase customer interaction by offering rewards to participants. This paper provides an overview on gamification marketing with examples.en-US
dc.formatapplication/pdf
dc.identifierhttps://economics.academicjournal.io/index.php/economics/article/view/684
dc.identifier.urihttp://dspace.umsida.ac.id/handle/123456789/6625
dc.languageeng
dc.publisherAcademic Journal Incorporationsen-US
dc.relationhttps://economics.academicjournal.io/index.php/economics/article/view/684/671
dc.rightshttps://creativecommons.org/licenses/by/4.0en-US
dc.sourceAcademic Journal of Digital Economics and Stability; Vol. 29 (2023): Academic Journal of Digital Economics and Stability; 47-54en-US
dc.source2697-2212
dc.subjectgamesen-US
dc.subjectgamificationen-US
dc.subjectmarketingen-US
dc.subjectgamification marketingen-US
dc.titleGamification in Marketingen-US
dc.typeinfo:eu-repo/semantics/article
dc.typeinfo:eu-repo/semantics/publishedVersion
dc.typePeer-reviewed Articleen-US
Files
Collections
Academic Journal of Digital Economics and Stability