Factors of Increasing the Competitiveness of the Enterprise
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Open Access Journals
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To assess the competitiveness of a product, it is necessary to solve a wide range of issues and, above all, to obtain objective information about those markets where the product is already being sold or proposed to be sold, about its competitors. The focus is on market analysis. This especially applies to the assessment of those needs that the proposed product does not satisfy, to the identification of negative and positive properties of this product, which are noted by consumers. In conclusion, the question is resolved whether the currently manufactured products meet the requirements of end users in terms of technical level and quality, and its competitiveness is assessed as a result of a comprehensive market study.
Keywords
product competitiveness, consumer, products, production and marketing policy, sales market, product modification