Factors Affecting Hydroponic Vegetable Purchase Decisions

Simple item page
dc.creatorPapilaya, Jan E
dc.creatorMassie, James DD
dc.creatorTawas, Hendra N.
dc.date2022-02-18
dc.date.accessioned2023-08-21T07:58:37Z
dc.date.available2023-08-21T07:58:37Z
dc.descriptionThis study aims to assess the factors that influence the purchase decision of hydroponic vegetables at CV Hobata Farm Tobelo. This research is quantitative and uses associative research methods. The population in this study were hydroponic vegetable customers at CV Hobata Farm Tobelo. The sample used was 50 respondents. Methods of data collection using confirmatory factor analysis, multiple linear regression analysis, F test, t test, using the SPSS application program. The results showed that the factors of price perception, health awareness, brand image and quality simultaneously had a positive and significant effect on purchasing decisions for hydroponic vegetables at CV Hobata Farm Tobelo. Partially the price perception factor.en-US
dc.formatapplication/pdf
dc.identifierhttps://journals.researchparks.org/index.php/IJOT/article/view/2745
dc.identifier.urihttp://dspace.umsida.ac.id/handle/123456789/15723
dc.languageeng
dc.publisherResearch Parks Publishing LLCen-US
dc.relationhttps://journals.researchparks.org/index.php/IJOT/article/view/2745/2622
dc.sourceInternational Journal on Orange Technologies; Vol. 4 No. 2 (2022): IJOT; 9-21en-US
dc.source2615-8140
dc.source2615-7071
dc.source10.31149/ijot.v4i2
dc.subjectPurchase Decisionen-US
dc.subjectPrice Perceptionen-US
dc.subjectHealth Awarenessen-US
dc.subjectBrand Image and Product Qualityen-US
dc.titleFactors Affecting Hydroponic Vegetable Purchase Decisionsen-US
dc.typeinfo:eu-repo/semantics/article
dc.typeinfo:eu-repo/semantics/publishedVersion
dc.typePeer-reviewed Articleen-US
Files
Collections
International Journal on Orange Technologies