Analyzing the Customer Satisfaction of Johnson and Johnson Baby Care Products from the Case of Samarkand City
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Open Access Journals
Abstract
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The current age’s market is the most customer-oriented than ever before. Accordingly, the baby products developers are becoming so competitive that we can see a newly produced baby product almost everyday or just experience the already existing one with advanced features. Mothers are continuously focused on obtaining the greatest items on the market and doing all possibilities to ensure their kids welfare and well-being.The purpose of this research is to look at consumer satisfaction with Johnson & Johnson Baby care products in Samarkand city. The student must investigate consumer satisfaction with Johnson & Johnson Baby care products in order to assess consumer satisfaction. According to the findings of the research, the influence of satisfaction on repurchasing willingness yields better outcomes for capturing the sector in the studied region. Proper data collection methodologies have been used for attaining the study objectives. Since it was a quantitative research, an appropriate calculation methods have been applied to calculate the overall results. Overall, 61 people have participated and they are all women. Furthermore, the respondents were of different age and of different marital status. The research was taken throughout the dwellers of Samarkand city.
Keywords
customer preferences, baby care products, satisfaction, attitude