The Influence of Social Media, Service Quality and Food Quality on Buying Interest that is Mediated in Brand Awareness

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dc.creatorBelinda
dc.creatorKindangen, Paulus
dc.creatorSendow, Greis M.
dc.date2023-01-12
dc.date.accessioned2023-08-21T09:09:08Z
dc.date.available2023-08-21T09:09:08Z
dc.descriptionThis research was conducted with the aim of examining the direct effect of Social Media, Service Quality, and Food Quality on Purchase Intentions and to test the indirect effect of Social Media, Service Quality, and Food Quality on Purchase Intentions mediated by Brand Awareness. This study uses path analysis and a sample of 99 respondents and uses SPSS version 22. The results show that: (1) Social Media has a significant effect on brand awareness, (2) Service Quality has a positive and significant effect on brand awareness, ( 3) Food Quality has a significant effect on Brand Awareness, (4) Social Media has a significant effect on Purchase Intention.en-US
dc.formatapplication/pdf
dc.identifierhttps://univerpubl.com/index.php/woscience/article/view/122
dc.identifier.urihttp://dspace.umsida.ac.id/handle/123456789/22960
dc.languageeng
dc.publisherUniver Publen-US
dc.relationhttps://univerpubl.com/index.php/woscience/article/view/122/70
dc.sourceWorld of Science: Journal on Modern Research Methodologies; Vol. 2 No. 1 (2023): World of Science: Journal on Modern Research Methodologies; 12-23en-US
dc.source2835-3072
dc.subjectSocial Mediaen-US
dc.subjectService Qualityen-US
dc.subjectFood Qualityen-US
dc.subjectPurchase Intentionen-US
dc.subjectBrand Awarenessen-US
dc.titleThe Influence of Social Media, Service Quality and Food Quality on Buying Interest that is Mediated in Brand Awarenessen-US
dc.typeinfo:eu-repo/semantics/article
dc.typeinfo:eu-repo/semantics/publishedVersion
dc.typePeer-reviewed Articleen-US
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World of Science: Journal on Modern Research Methodologies