Problems and Characteristics of Movement of Innovative Goods on the Market
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Academic Journal Incorporations
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The article discusses the features of using marketing technologies of shifting in the market of innovative goods. It is shown that these characteristics are determined by the market specificity and the consumption properties of innovative products as goods. Separate elements of marketing research and the need for a special approach to the system of promoting innovative products are revealed.
Keywords
innovative marketing, innovative market, innovative product, innovative market research, innovative product promotion