Personal Selling and Marketing Communication Analysis through Consumer Purchase Decisions on the Marketing Effectiveness of Manado Grill House Restaurant during the Covid-19 Pandemic

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dc.creatorSendow, Royke MH
dc.creatorLapian, SLHV Joyce
dc.creatorSoegoto, Agus S.
dc.date2022-04-11
dc.date.accessioned2023-08-20T06:04:54Z
dc.date.available2023-08-20T06:04:54Z
dc.descriptionanalyze purchasing decisions that affect the effectiveness of Grill House marketing during the covid 19 pandemic. The results show that Personal Selling (X1) has a significant effect on purchasing decisions (Y1) with a significance value of 0.000 < 0.05 and a t value of 4,598 > 1,984. So Personal Selling has a significant effect on Purchase Decisions. The results showed that Personal Selling (X1) had a significant effect on Purchase Decisions (Y1) with a significance value of 0.000 < 0.05 and a t value of 4.598 > 1.984. So Personal Selling has a significant effect on Purchase Decisions. 05 and the t value is 4,598 > 1,984. So Personal Selling has a significant effect on Purchase Decisions. The results showed that Personal Selling (X1) had a significant effect on Purchase Decisions (Y1) with a significance value of 0.000 < 0.05 and a t value of 4.598 > 1.984. So Personal Selling has a significant effect on Purchase Decisions. 05 and the t value is 4,598 > 1,984. So Personal Selling has a significant effect on Purchase Decisions. The results showed that Personal Selling (X1) had a significant effect on Purchase Decisions (Y1) with a significance value of 0.000 < 0.05 and a t value of 4.598 > 1.984. So Personal Selling has a significant effect on Purchase Decisions.Personal Selling (X1), Marketing Communication (X2) on the Purchase Decision variable (Y1) has a strong correlation effect on the number 0.684.The results showed that Personal Selling (X1) had a significant effect on Marketing Effectiveness (Y2) with a significance value of 0.238 > 0.05 and a t value of 2.787 > 1.984. Marketing Communication (X2) has a significant effect on Marketing Effectiveness (Y2) with a significance value of 0.412 > 0.05 and a t value of 5.326 > 1.984. personal selling, marketing communication and purchasing decisions on the effectiveness of marketing is .0.816.en-US
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dc.formatapplication/pdf
dc.identifierhttps://economics.academicjournal.io/index.php/economics/article/view/462
dc.identifier.urihttp://dspace.umsida.ac.id/handle/123456789/6442
dc.languageeng
dc.publisherAcademic Journal Incorporationsen-US
dc.relationhttps://economics.academicjournal.io/index.php/economics/article/view/462/442
dc.relationhttps://economics.academicjournal.io/index.php/economics/article/view/462/449
dc.rightshttps://creativecommons.org/licenses/by/4.0en-US
dc.sourceAcademic Journal of Digital Economics and Stability; Vol. 16 (2022): Academic Journal of Digital Economics and Stability (Spain); 15-28en-US
dc.source2697-2212
dc.subjectPersonal Sellingen-US
dc.subjectMarketing Communicationen-US
dc.subjectPurchase Decisionen-US
dc.subjectEffectivenessen-US
dc.titlePersonal Selling and Marketing Communication Analysis through Consumer Purchase Decisions on the Marketing Effectiveness of Manado Grill House Restaurant during the Covid-19 Pandemicen-US
dc.typeinfo:eu-repo/semantics/article
dc.typeinfo:eu-repo/semantics/publishedVersion
dc.typePeer-reviewed Articleen-US
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