An Advantages of Internet Marketing in Digital Tourism
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Research Parks Publishing LLC
Abstract
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The article discusses an advantages of internet marketing in digital tourism. Among the main advantages of using the Internet when conducting marketing research is the speed of research; the ability of respondents to participate in the study at a time convenient for them, interrupting the survey, if necessary; accessibility of respondents regardless of the region of their residence; the respondent’s identity is not influenced by the personality of the interviewer; use of visual materials
Keywords
internet marketing, tourism, digital tourism, information and communication technologies, social media marketing