Methodological Approaches Tomanagingrelationships with Consumers
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Publisher
Research Parks Publishing LLC
Abstract
Description
The article analyzes the criteria for identifying a profitable client, provides effective ways to assess customer loyalty, as well as methods for calculating the value of a customer base for a company. It is concluded that it is necessary to apply an integrated approach to studying the loyalty of the company's customers.
Keywords
consumer, loyalty, client, base, value, indicator, analysis