Personal Selling and Marketing Communication Analysis through Consumer Purchase Decisions on the Marketing Effectiveness of Manado Grill House Restaurant during the Covid-19 Pandemic
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Academic Journal Incorporations
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analyze purchasing decisions that affect the effectiveness of Grill House marketing during the covid 19 pandemic. The results show that Personal Selling (X1) has a significant effect on purchasing decisions (Y1) with a significance value of 0.000 < 0.05 and a t value of 4,598 > 1,984. So Personal Selling has a significant effect on Purchase Decisions. The results showed that Personal Selling (X1) had a significant effect on Purchase Decisions (Y1) with a significance value of 0.000 < 0.05 and a t value of 4.598 > 1.984. So Personal Selling has a significant effect on Purchase Decisions. 05 and the t value is 4,598 > 1,984. So Personal Selling has a significant effect on Purchase Decisions. The results showed that Personal Selling (X1) had a significant effect on Purchase Decisions (Y1) with a significance value of 0.000 < 0.05 and a t value of 4.598 > 1.984. So Personal Selling has a significant effect on Purchase Decisions. 05 and the t value is 4,598 > 1,984. So Personal Selling has a significant effect on Purchase Decisions. The results showed that Personal Selling (X1) had a significant effect on Purchase Decisions (Y1) with a significance value of 0.000 < 0.05 and a t value of 4.598 > 1.984. So Personal Selling has a significant effect on Purchase Decisions.Personal Selling (X1), Marketing Communication (X2) on the Purchase Decision variable (Y1) has a strong correlation effect on the number 0.684.The results showed that Personal Selling (X1) had a significant effect on Marketing Effectiveness (Y2) with a significance value of 0.238 > 0.05 and a t value of 2.787 > 1.984. Marketing Communication (X2) has a significant effect on Marketing Effectiveness (Y2) with a significance value of 0.412 > 0.05 and a t value of 5.326 > 1.984. personal selling, marketing communication and purchasing decisions on the effectiveness of marketing is .0.816.
Keywords
Personal Selling, Marketing Communication, Purchase Decision, Effectiveness