Community Based Tourism Development as A Strategy of Community Empowering and Tourism Marketing in Wonosalam District, Jombang
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Universitas Muhammadiyah Sidoarjo
Abstract
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Development of tourism potency that has a high selling value when managed and promoted appropriately could turn into a prominent tourism. The aim of this research is to identify potential and tourism characteristic, to formulate the marketing model of existing tourist destinations in Wonosalam district, Jombang regency, and to analyze community readiness as well as the programs that have been done by Government of Jombang regency in evolving Community Based Tourism. By qualitative approach, data acquisition of this research is done by interview to several informants. The findings of this research are community empowerment conducted in the management and promotion of tourism destinations, in addition to demanding specific and sustainable strategies. Community Based Tourism development strategy is described in the management aspect of tourism destination, socioeconomic, and cultural which is done through the assessment and readiness of perception, public participation and public's desire to the development of tourism destinations in their area respectively, and the required tourism marketing strategy condition of the tourism destination.a
Keywords
Community Based Tourism, Community Empowerment, Tourism Marketing Strategy,