Creativity of Indonesia: Analysis of Indonesian Tourism Advertisement “Pesona Indonesia”

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dc.contributoren-US
dc.coverageen-US
dc.coverageen-US
dc.coverageen-US
dc.creatorSukendro, Gregorius Genep
dc.date2018-05-09
dc.date.accessioned2023-08-20T08:32:44Z
dc.date.available2023-08-20T08:32:44Z
dc.descriptionThe tourism advertisement of “Pesona Indonesia” conducted by the Indonesian government is an effort to introduce Indonesia around the globe. Questioning the advertisement will leads to the talks of communication strategy and creative execution advertising.  This research analyses the application of strategies and creative execution. Qualitative approach of this study is utilizing case study method. The outcomes of the research indicate that the use of local culture in commercial advertising can have a positive impact on advertisers, culture, and society. Advertisers and advertiser agencies ought to be aware of the cultural insight importance in the advertisement. Creativity is the key to advertising success.en-US
dc.formatapplication/pdf
dc.identifierhttp://ojs.umsida.ac.id/index.php/semnasfi/article/view/1149
dc.identifier10.21070/semnasfi.v1i1.1149
dc.identifier.urihttp://dspace.umsida.ac.id/handle/123456789/7548
dc.languageeng
dc.publisherUniversitas Muhammadiyah Sidoarjoen-US
dc.relationhttp://ojs.umsida.ac.id/index.php/semnasfi/article/view/1149/1101
dc.rightsCopyright (c) 2017 Prosiding Semnasfien-US
dc.rightshttp://creativecommons.org/licenses/by/4.0en-US
dc.sourceProsiding Semnasfi; Vol 1, No 1 (2017): PROSIDING SEMNASFI, UMSIDA, 20-21 Oktober 2017, Hotel Ketapang Indah Banyuwangi, Tema: City Branding & Tourism Policy Based on Cultural Wisdom in Indonesia; 116-122en-US
dc.source2598-1064
dc.source10.21070/semnasfi.v1i1
dc.subjectPariwisata, Iklan, Strategi, Kreatifen-US
dc.subjecten-US
dc.titleCreativity of Indonesia: Analysis of Indonesian Tourism Advertisement “Pesona Indonesia”en-US
dc.typeinfo:eu-repo/semantics/article
dc.typeinfo:eu-repo/semantics/publishedVersion
dc.typePeer-reviewed Articleen-US
dc.typeen-US
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